Flava is the new home of Hip Hop and RnB. Flava will help your business realize the potential and power of the Urban Consumer. Urban is a recognised radio term that describes the City - (Caucasian, Maori and Pacific Island) people who identify with a metropolitan and cosmopolitan culture. The Urban listener is under 35 and spends their money on a variety of activities and goods including: music, concerts, sports, events, cars, clothing, movies, food and games. Advertising on Flava will get you in front of this hard to target audience which is under represented by mainstream media. These are new ears for your product or service.